Galliano

I had the privilege of undertaking a logo adjustment and brand refresh for Galliano, an iconic liqueur with a rich history dating back to 1896. Originating from the creative vision of Arturo Vaccari and the expertise of the Maraski brothers, Galliano boasts an original formula comprising over 30 botanical ingredients. Named after the courageous Giuseppe Galliano, renowned for his heroic defense during the First Italo-Abyssinian War, this liqueur has captured the hearts of connoisseurs worldwide.

For this project, I embarked on a journey to refresh Galliano's brand identity while paying homage to its esteemed heritage. I began by breathing new life into the logo, infusing it with contemporary elegance while preserving its timeless essence. Additionally, I had the opportunity to design captivating bottle labels, each meticulously crafted to showcase the allure of Galliano's distinct flavors.

One of the highlights of this endeavor was the creation of a bespoke color palette for Galliano's new vanilla flavor, harmonizing with its rich and indulgent taste profile. Furthermore, I revitalized the brand's overarching color palette, infusing it with modernity while maintaining its unmistakable Galliano charm.

Lastly, I delved into the realm of illustration to craft captivating drawings for Galliano's diverse range of flavors, each illustration capturing the essence of the liqueur's unique character.